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About Our Elaaj Execel
Elaaj Excel is quickly becoming one of India’s most trusted detergent brands — known for being tough on stains yet gentle on fabrics.
Its advanced cleaning formula is powered by active enzymes that target deep dirt and stubborn stains from the root, leaving every wash brighter and fresher. The inclusion of special cleaning polymers helps maintain fabric softness while keeping whites dazzling and colors vibrant — all at a truly affordable price.
Our commitment goes beyond laundry. Elaaj Excel proudly offers a complete range of detergents, dishwash liquids, and hand washes trusted by households, hotels, and healthcare facilities alike. Every product is skin-friendly, eco-aware, and infused with a refreshing fragrance — so your clothes not only look clean but smell beautifully fresh after every wash.
Gentle on Fabrics
Smells like Flowers
- Handle With Care
- 100% Clean Guarantee
ABOUT ELAAJ EXCEL
Powerful Detergent for Modern Living
At Elaaj Excel, we believe laundry should be effortless and effective.
That’s why we’ve created a next-generation detergent formula that removes tough stains, brightens colors, and keeps fabrics soft — all in one wash.
Our advanced cleaning technology delivers deep freshness and long-lasting fragrance, helping today’s busy families enjoy cleaner clothes without extra effort.
Because with Elaaj Excel, every wash feels like real care and real clean.
Long-Lasting Freshness
Leaves your clothes with a pleasant fragrance that stays all day.
Value That Lasts
A little goes a long way — one scoop cleans more clothes and saves more detergent.
Our detergent powder is specially formulated to be gentle on fabrics
Our aim is always to give the customers their preferred result
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Years of trusted brand
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Our Mission
Empowering every home with smarter, cleaner, and more caring laundry solutions — for freshness that lasts beyond the wash.